Polaroid and Lady Gaga, who was recently named the company’s creative
director, will reveal their first collaboration called “Polaroid Grey Label” at the
2011 Consumer Electronics Show, which will take place in Las Vegas on
January 6th.
At last year’s CES, Gaga said: “I am so proud to announce my new
partnership with Polaroid as the creative director and inventor of specialty
projects. The Haus has been developing prototypes in the vein of
fashion/technology/photography innovation and we are excited to collaborate
on these ventures with the Polaroid brand. I am so excited to extend myself
behind the scenes as a designer, and to – as my father puts it – finally, have
a real job.”
director, will reveal their first collaboration called “Polaroid Grey Label” at the
2011 Consumer Electronics Show, which will take place in Las Vegas on
January 6th.
At last year’s CES, Gaga said: “I am so proud to announce my new
partnership with Polaroid as the creative director and inventor of specialty
projects. The Haus has been developing prototypes in the vein of
fashion/technology/photography innovation and we are excited to collaborate
on these ventures with the Polaroid brand. I am so excited to extend myself
behind the scenes as a designer, and to – as my father puts it – finally, have
a real job.”
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